First Perth influencer agency TIA set to launch
The Influencer Agency is set to launch in Perth next week.
According to TIA, it is the first influencer agency in Western Australia, promising to bring “strategy, accountability and measurement” to both Western Australian businesses and influencers.
Founded by the managing director of communications agency Hunter Communications, Nicole Moody, TIA aims to assist influencers in growing their brands and developing new opportunities.
“Hunter clients were telling us they understood the power of influencer marketing but were not sure how to incorporate it into their strategic marketing and communications or how to find influencers who were aligned and loyal to their brand.
“The value TIA brings to clients is that we map out their social strategy by understanding their business objective, match them with the right influencers and measure the campaign return on their investment. The formula is map, match and measure,” Moody said in a statement.
Moody has recruited Giulia Palandri as TIA’s general manager.
Palandri joins from Block Branding where she was an account and business development director for a year and a half.
Palandri said the agency would help both micro and established influencers find companies to work with who are aligned to their personal brand.
“Influencers are recognising that their value is far more than a free service or product in exchange for posting,” TIA’s general manager said.
TIA’s clients include Food Loose Tours, Lakeside Joondalup and Black Swan State Theatre Company.
TIA will be working with Stylespsiration, Imasticate Perth, Loved by Emily, Sherlock Diary and Perth Foodies.
The Influncer Agency officially launches on October 25th.
TIA is owned by Nicole Moody and does not operate under the Hunter Communications brand.